Hi, I'm Greg.

I help beer lovers drink less.

Lots of people enjoy beer. But some of us go farther.

We brew it, trade it, collect it, savor it. We erect shrines to it in the form of basement bars and kegerators and polished stainless steel brew pots. We join clubs and forums and plan vacations around it.

But there comes a point we question our dedication to the cause.

Is this really just a hobby?  Aren’t hobbies supposed to be good for you?

But what about the double chin, beery nights, foggy mornings, and lost Sundays that seem to go along with this hobby?

That was exactly my situation, and I realized I needed a change.  I wanted to feel better, look better, and to uplevel my life.

So I changed my relationship with alcohol, cut way back, and everything is better as a result.   I have more drive and ambition, even as I'm able to be content with where I am.   I have a completely different experience of stress than I used to have.   My relationships are worlds better, especially with my adult daughter and my partner.     

And I still get to enjoy a nice beer or cocktail when I want, but without the compulsion I used to have for it.

If you’re worried about your drinking, now is the perfect time to do something about it. And that doesn’t mean you have to quit.

You don't have to label yourself, rely on willpower, or admit to powerlessness.    You have a brain, the most powerful instrument in the world.  I show you how to reprogram it so that you stop experiencing the overdesire that leads to overdrinking.    

Let me show you how to change your relationship with alcohol so that you drink less and live a bigger life.

CUE —> URGE –X–> ACTION —> REWARDThose four words describe our friend the habit cycle. Your brain thinks that alcohol is a reward. When you drink it you get a shot of dopamine which signifies ‘this is important, be on the lookout for more’.

The main focus of my coaching practice is helping people drink less. My typical client is not someone who is ‘hitting rock bottom’, or facing catastrophic results from their drinking.   Rather they are functioning well in their lives, but they are consistently drinking more than they want and they’re tired of the results this

The Purpose of the CallOn my website and in the emails I send to prospective clients, I often suggest that people ‘get on a free call’. I know that people have questions: What will they get out of it? Is it a hard sell?  I’m going to explain in detail what happens on these calls.This

Coaching is a form of talk therapy aimed at helping people identify meaningful goals and achieve them. While there are some similarities with therapy, coaching is often described as more forward looking – helping high-functioning people to overcome specific obstacles or move assertively forwards towards some goal. That all sounds very official. In more basic terms,

A written drink plan harnesses the power of decisions-made-ahead-of-time to reduce the reliance on willpower to achieve moderation in drinking.

If you want to experience full emotional freedom fast, go to Gregory. His coaching style is direct, yields fast results, and is supportive and compassionate too. In just one session I felt a deeper level of happiness and ease that I had not experienced in some time.  Thank you Gregory.


Greg puts the power of changing your perspectives, reactions, and behaviors squarely in your own hands.  I don’t know of anyone that wouldn’t benefit from what Greg has to offer.